Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop -- with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.
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A few weeks ago I moderated a panel of social media experts from some of the most recognizable names on the Fortune 500 list. The purpose of the conversation was to explore where social media lives within the enterprise and dig into the successes and challenges each organization faced and what they expected to see happen in the coming years.
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Having lived through some of the interactive industry's highs and lows over the past decade, it was interesting to see the latest wave of innovation start to reach into the corporate environment.
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I work on the agency side of the business, which means I'm the guy trying to convince the other side of the marketing world to loosen up and start talking with their customers. It's easy enough for me to say, right? My job as a marketer is to come up with the big dreamy idea and tell our clients it's going to be spectacular. Nervous about their job, most clients back off and forget about the latest, and still untapped, world of social media.
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Sometime between 1996 and 1997 I started my first blog. Back then the term blog had not been coined yet and software applications to manage your postings were non-existent. If you wanted to blog you had to find your own server, design your own pages and post them day-by-day. It was a long and difficult process, but somehow it made a difference when you got the first email from a reader. It was even more thrilling when you found out that they had been reading your blog for some time. Now, over a decade later, I'm going to give it another try.
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